Data Worth Calculator
How much do tech companies earn from your data each year? Enter your platform count, daily usage, and engagement level to see your estimated annual data value.
Meta earns ~$230/year from each US user. You don't see that money — but it's generated from your attention, behaviour, and personal data.
$230
Meta's annual ad revenue per US user
$290
Google's annual ad revenue per US user (est.)
4,000+
data points the average data broker holds on each American
How your data generates revenue
You are the product
When a service is free, the revenue model is almost always your attention and data. The $0 price tag on Facebook, Google, YouTube, and TikTok is subsidised by your behavioural data being packaged and sold to advertisers.
Data compounds over time
Unlike other commodities, data about you becomes more valuable as it accumulates. A year of location data is more valuable than a day. A decade of purchase history is vastly more valuable than a month. Your profile only deepens.
The digital advertising machine
Global digital advertising spend is $600B+/year. The entire machine is powered by personal data. Every targeted ad you see represents a micro-transaction where your attention and data profile were sold without your direct knowledge.
How the data value is estimated
The estimate is based on Meta's published US ARPU (~$200/year as a base), adjusted for number of platforms used, daily time spent, and engagement level. Higher engagement = richer data = higher ad targeting value.
This is an approximation — actual ARPU varies by platform, geography, and advertising cycle. The real value of your combined data across all platforms is likely higher than any single platform's ARPU suggests.